BBSN Webinar: Global Communication and Smarter Recruitment
15 October | 2.30pm–3.30pm BST | Continuing Professional Development (CPD)
AI is already changing how schools and international education agents research, communicate and recruit. Used well, it can help teams work more efficiently, make better use of their knowledge and create more time for the human relationships at the heart of international recruitment. It also raises important questions about accuracy, authenticity, data and where human judgement must remain central.
This practical BBSN webinar will bring together perspectives from school marketing and digital engagement, industry, admissions, school leadership and international education agency practice. It will explore AI-supported research, content development, campaign planning, school comparison, family matching and information-sharing, alongside the essential safeguards of confidentiality, fact-checking and human accountability.
For Member Schools
Practical insight into using AI for research, content development, campaign planning, admissions and international recruitment while protecting the school's voice, data and reputation and making accurate, current information easier to find and use.
For BBSN Approved Agents
Practical insight into using AI for school research, comparison, family matching and communication while preserving first-hand knowledge, professional judgement and trusted family relationships.
At a glance
- Date: Thursday 15 October 2026
- Time: 2.30-3.30pm UK time (BST)
- Format: Live online webinar
- For: BBSN member schools and BBSN Approved Agents
- Duration: Approximately 60 minutes
- Cost: Free of charge for BBSN members
Meet the panel
Dr Andy Kemp
Principal
National Mathematics & Science College
A school-leadership perspective on responsible AI adoption, institutional decision-making and maintaining the personal character of education.
Gerald Soubeyran
Education Consultant
Effective-Linguistique (France)
An experienced agent’s perspective on school research, knowledge management, family matching and trusted advice.
Chris Watson-James
Head of GTM Technology & Solutions
Innovation Visual
Industry insight from a marketing specialist who helps businesses unlock growth by aligning their go-to-market strategy with the right technology, systems, and people.
James Marriott
Head of Engagement & Digital Strategy,
BBSN
Practical applications of AI across digital marketing, communications and member engagement.
Elyse Conlon
Head of Events & Training
BBSN
Chaired by Elyse Conlon, this webinar will bring together perspectives from schools, agents, digital communications and technology, offering practical insights from across the sector.
The session will explore
- practical uses of AI in school marketing, communications and campaign planning
- how agents are using AI to organise school knowledge and support family matching
- how schools can make accurate, current information easier for agents and AI-enabled tools to use
- where personal contact and professional judgement must remain central
- data, confidentiality, bias, hallucinations and outdated information
- human review, fact-checking and accountability