About Us - Aims & Values
We are a forward-thinking, agile and values-driven company with a passion for what we do. This passion has been the foundation for building our strong community ethos and drives us to deliver exceptional customer service and outstanding value for money. Our team includes several sector experts, with 90 years' combined experience of working in marketing and admissions in British boarding schools. This means we really understand the challenges our members face, which informs the services and solutions we provide.
Our Aims
We provide the Contacts, Knowledge and Support needed for success
For Schools
We make it easier and more cost-effective for schools to recruit international pupils - helping to build happy, thriving boarding communities enriched by genuine cultural diversity.
For Educational Agents
We strengthen agents’ relationships with a wide range of British boarding schools, so they can confidently place students in environments where they will flourish both academically and personally.
For Marketing & Admissions Staff
We provide practical, time-saving tools and up-to-date sector insights to help admissions and marketing professionals focus their efforts and resources for maximum impact.
For Bursars and Business Managers
We support strategic budget management by helping schools maximise return on investment (ROI) from international recruitment activity and by avoiding costly mistakes.
For our International Recruitment
We foster a values-driven, professional Network that encourages effective collaboration, ethical practice, and shared purpose - especially vital in a time of global uncertainty, competition, and change.
Our Values
Excellence – We champion the highest standards in all that we do, delivering quality, impactful services and events, and encouraging best practice across the sector.
Leadership – As trusted leaders in international recruitment for British boarding schools, we provide dependable, up-to-date intelligence and insights to inform decision-making and inspire progress.
Integrity – Honesty, professionalism, and social responsibility underpin every action we take. We are committed to doing what is right - ethically and transparently.
Compassion – We actively support our diverse global community with empathy and care. We listen, understand, and treat all people, regardless of background or role, with equal respect and humanity.
Innovation – We embrace change and seek creative, forward-thinking solutions. With curiosity and energy, we continually develop our Network and services to meet evolving needs.
Customer Commitment – We are dedicated to delivering exceptional service, support, and value - always placing the needs of our members, partners, and clients at the centre of what we do.