BBSN Webinar: The Benefits of Short Stays and Immersion Programmes: How to Achieve Lasting Impact
25 November 2026 | 10am GMT
Short stays, summer programmes and immersion experiences can introduce a young person and family to British boarding, build confidence and open the door to a longer relationship. Their value, however, depends on more than filling places.
This market-led webinar will examine where demand is emerging, what families and agents expect, how terminology and programme models differ, and how schools can design an experience that is educationally purposeful, operationally strong and connected to longer-term recruitment and progression. It will also consider how programme design, delivery and follow-up can support confidence, conversion, repeat participation and future boarding pathways.
For member schools
Market insight and practical ideas for programme design, positioning, delivery, follow-up and conversion into longer-term relationships.
For BBSN Approved Agents
A clearer understanding of programme differences, suitable pupil matching and what families need before, during and after a short stay across global regions.
At a glance
- Date: Wednesday 25 November 2026
- Time: 10.00 -11.30am UK time (GMT)
- Format: Live online webinar
- For: BBSN member schools and BBSN Approved Agents
- Duration: Approximately 90 minutes
- Cost: Free of charge for BBSN members
Meet the Panel
Chaired by Elyse Conlon, Head of Events & Training at BBSN, the session will bring together agent and market perspectives from China, LATAM, Europe, South Korea and Thailand.
John Zhang
Managing Director, Connexcel Ltd, China
John co-founded Connexcel, helping Chinese families access UK education through school placements, summer programmes and student support. He will discuss family expectations, pupil matching and how short stays can build confidence in British boarding.
George Sparkes
Director, Key Hole International, Brazil
A former teacher and Director of Sport at St Paul’s School in São Paulo, George helps Brazilian families find suitable UK schools and programmes. He will explore family expectations, programme value and progression from short stays to longer-term study.
Laurent Pasquet
CEO, Keiron Education Srl, La Route des Langues and Séjours Home Abroad, France and Italy
Laurent founded Apex Education Group, which supports 1,500 students annually through international education programmes. He will share European perspectives on language, immersion and short stays, covering programme design, delivery and family expectations.
Scott Lee
Director, Good Leaders Consulting, South Korea
Scott Lee is an international education consultant and Director of Good Leaders Consulting (GLC), a UK-based educational consultancy specialising in British independent school placements for South Korean students and families. The consultancy has operated in the British education sector since 1999, guiding prep and senior school admissions, academic pathways, scholarships and university preparation. His expertise includes short-term immersion programmes, summer schools and educational guardianship.
Phimphisut Peyasantiwong (Nok)
Managing Director, Vision UK Education Centre, Thailand
Phimphisut Peyasantiwong is a Thai international education consultant and Managing Director of Vision UK Education Centre, established in Bangkok in 2003. The consultancy has supported more than 1,500 Thai students pursuing overseas study and is part of the Thai International Education Consultants Association (TIECA).
Elyse Conlon
Head of Events & Training, BBSN
Chaired by Elyse Conlon
The session will explore
- where current and emerging demand is coming from
- the difference between short stays, immersion, integration and summer programmes
- what families and agents expect from academic, cultural and pastoral provision
- matching the right pupil to the right programme
- how schools can evidence impact and communicate value
- follow-up that can support future boarding or repeat participation
This free online webinar is open to BBSN member schools and BBSN Approved Agents. Complete the form below to reserve your place and submit a question. Booking confirmation and Zoom joining instructions will be sent to the email address provided.