BBSW Schools Packages

Why should schools attend BBSW?

Would you like to recruit more international boarding pupils in an easier and more cost-effective way without getting on a plane?
Do you need to recruit pupils of the right calibre from a range of countries to create diversity in your boarding community and reduce risk and reliance on any one region or country?
Would you like to meet with carefully selected and reference-checked BBSN Approved Agents who place thousands of international pupils into British boarding schools each year?
Do you want to be part of a welcoming community of like-minded professionals who are willing to share their knowledge and experience at a boarding-focused event?

The British Boarding Schools Workshop (BBSW) has a well-earned reputation for being the most successful way for UK school staff to meet face-to-face with many quality agents representing over 50 countries worldwide.

Over two days, school staff and agents have 28 pre-arranged 20-minute appointments, enabling them to meet personally with both new and existing partners. The meetings provide the opportunity for developing and enhancing long-term partnerships based on mutual trust and understanding. This is critical given the differences in nationalities and cultural backgrounds.

The Workshop was first held in Richmond, London in April 2006 and was very well received by agents and schools alike. The excellent reputation of the Workshop as a quality, targeted event has spread rapidly and it is now a well-established event in the sector's calendar, with two Workshops per year in March and November. The Workshop is now held at the Radisson Blu Edwardian Hotel, conveniently located at London's Heathrow International Airport.

The BBSW was set up by Suzanne Rowse who had worked as the Marketing Director at a boarding school for 8 years. She believed schools needed a boarding-focused event to facilitate the recruitment of overseas boarders. Suzanne now has more than 26 years' experience of schools' marketing and is a regular conference speaker on international marketing strategy and developing effective relationships with agents.

The Workshop is probably the most cost-effective and time-saving way of establishing contacts in many different counties. Each Workshop involves 120 agents representing more than 50 different recruitment countries:

Albania, Armenia, Austria, Azerbaijan, Bahrain, Belarus, Belgium, Bermuda, Brazil, Bulgaria, Caribbean Islands, China, Croatia, Cyprus, Czech Republic, Estonia, France, Georgia, Germany, Ghana, Greece, Hong Kong, Hungary, India, Iran, Italy, Ireland, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgystan, Latvia, Lithuania, Luxembourg, Macau, Malaysia, Macedonia, Mexico, Moldova, Montenegro, Netherlands, Nigeria, Oman, Poland, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Korea, Spain, Switzerland, Taiwan, Tajikistan, Thailand, Turkey, Turkmenistan, UAE, UK, Ukraine, USA, Uzbekistan, Vietnam.

It could take you years to visit all of these countries on a school’s marketing budget!

Our team work hard to go above and beyond to deliver an event which has a reputation in our sector for excellence. We will support you every step of the way to ensure you get the best out of the event and to help you achieve your aims. If you are new in post, or if you are attending for the first time, please be assured that our team will work alongside you so that you arrive at the event feeling confident and fully prepared.

Adam Cawkwell, Rossall School

Director of External Relations

“A superb way to meet great quality agents within a condensed timeframe.”

Jenny Shillady, Dollar Academy

Head of Marketing

“We love our first BBSW experience and will definitely be back.”

Lucy Llewellyn, Wells Cathedral School

Director of Marketing & Admissions

“Professional service with a wealth of knowledge and support. Sign me up for the next 10 years!”

BBSW School Packages

What the Packages include:

Both Standard and Premium Packages include a meeting table and chairs, power socket and participation for one delegate to attend the whole event with refreshments, lunches, drinks receptions and dinners with wine included (excludes B&B at the hotel).

The Premium Package enables schools to display pop-up banners up to 2m wide behind their table for greater visibility. The Premium stands are located around the edge of the meeting rooms so banners can sit by the wall, whilst the Standard stands are located in the middle of the meeting rooms so banners cannot be used as they block the view and walkways.

Scroll down to see prices and photos to show each type of Stand Package.

Standard Package Stand

Includes a meeting table, up to four chairs, and a power socket. Schools bring their own tablecloth, as shown in this example.

Premium Package Stand

Includes a meeting table, up to four chairs, and a power socket. Schools can display pop-up banners behind their table, as shown.

Exhibitor Package Stand

Includes a meeting table, up to four chairs, and a power socket. Exhibitors can display pop-up banners behind their table, as shown.

British Boarding Schools' Workshop - Info for Schools