Please note: during Covid we are unable to run live events and the BBSW is being run successfully as a virtual event using Zoom. Please see our Covid page.
Twenty-minute, pre-booked appointments allow school representatives to meet agents face to face. It is an ideal way to target, meet and assess agents you have never met before, and find out what is happening in their markets. Many schools find the Workshop a great way to catch up with their existing agents, either via the scheduled appointments, or less formally over a drink in the bar or at dinner. It gives them a chance to put a face to a name, update them with the school's news, and just as importantly, get to know them better which enhances the working partnership.
By taking part in this event you can maximise your marketing budget for recruitment of international students. Participation should be viewed as a long term investment; whereas recruitment fairs tend to be a one-off event recruiting students for one year's intake, this event will enable you to develop and enhance relations with agents who will provide a steady supply of students for years to come.
There is no other means of reaching so many quality, boarding-focused agents under one roof. For this reason, we are committed to ensuring that the agents who are invited to attend the BBSW are already established in the market, are carefully selected, interviewed by our Director and are triple reference-checked. The reason for this is simple: so participating schools will have a high success rate in recruiting international students and achieve a good return on their investment.
The success of the event depends on ensuring there is a good match of agents and schools. We invite agents who are knowledgeable about the schools' market and committed to recruiting students for British schools. However, we also welcome agents who are new to the boarding schools' sector but are established in working with language schools and/or higher education establishments. By giving these agents the opportunity to take in the BBSW we can increases the number and efficiency of agents representing UK boarding schools. As a result, we have seen some very good success stories as reflected in this comment from a participating agent:
"The market for boarding schools is growing in my country and I am now ready for any demand of my clients. The BBS Workshop is one of the most important events I have taken part in and has enabled me to further develop my business." Participating agent
Feedback from participating schools about the quality of agents at the Workshop has been excellent, confirming we are meeting these high standards:
"Meeting quality agents has long been a problem and this event allowed us to do just that."
Can you afford not to take part?
The BBSW enables you to target agents in key recruitment markets, meet the most established agents in the business, update existing agents with school news and developments, introduce new staff to agents, and develop new partnerships especially in new and growing markets.
Details of future events are published on the home page.