BBSW For Schools

BBSW For Schools

Why should your school attend the Workshop?

Our school clients tell us that the BBSW is the market leading event and one they can't afford to miss. The events sell out in less than 2 hours, a whole year in advance, which is testament to their popularity!

"The BBSW should be an essential part of your recruitment strategy" Head of Marketing & Development 

The Workshop is probably the most cost-effective and time-efficient way of establishing quality agent contacts around the world. At each live event there are  more than 110 agents recruiting from over 50 different countries. It would take years to visit all of these countries on a school's marketing budget! 

The Workshop is not just an event, it is a community. As the organisers, we foster a friendly atmosphere which is conducive to an effective and fun working environment which creates successful partnerships based on mutual respect and  co-operation. 

Our experienced team get to know the delegates via regular correspondence leading up to the event and can give them a personalised welcome on arrival. Suzanne Rowse, Director of the company, has more than 20 years' experience of working in the boarding schools' school and is well placed to help you get the most out of the event with advice on which markets to target for your type of school, which agents to meet and the practical matters of what to bring and how to prepare. 

"Since I started this year as Director of Admissions, the BBS Network team have been a very important source of information. They are all so welcoming and keen to help - it feels like a team effort between schools, agents and the BBS Network."

It is a well-known fact that people work best with those they 'know, like and trust'. Getting to know people via the scheduled meetings provides the foundations for developing successful partnerships based on mutual trust and understanding.  The social opportunities provided at the lunches, drinks receptions and dinners enable delegates to really get to know and like each other. Over the years, strong friendships have developed which makes the BBSW have a family, community feel. 

"The BBSW was a fantastic first step into the world of overseas recruiting for me as a new Registrar. It provided me with a great opportunity to meet agents from around the world and through the seminars gain a real insight into the education system in several other countries. I made firm friends in the BBSN team whom I will be able to call on for help and advice should I need it."

The Workshops were set up in 2006 by Suzanne Rowse, who had previously worked as the Marketing Manager at a boarding school for 8 years. She believed schools needed an event like this to facilitate the recruitment of overseas boarders. Suzanne now has more than 20 years' experience of boarding schools' marketing and is a regular conference speaker and trainer on international marketing strategy.

The success of the event depends on ensuring there is a good match of agents and schools. We have a rigorous application process and accept agents who are knowledgeable about the schools' market and committed to recruiting students for British schools.

Which countries are participating agents recruiting from for boarding schools?

  • Albania
  • Andorra
  • Armenia
  • Austria
  • Azerbaijan
  • Bahrain
  • Belarus
  • Belgium
  • Bermuda
  • Brazil
  • Bulgaria
  • Caribbean Islands
  • Chile
  • China
  • Colombia
  • Croatia
  • Cyprus
  • Czech Republic
  • Egypt
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Ghana
  • Gibraltar
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Iran
  • Israel
  • Italy
  • Ireland
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kuwait
  • Kyrgystan
  • Latvia
  • Lebanon
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Malaysia
  • Macedonia
  • Mexico
  • Moldova
  • Montenegro
  • Morocco
  • Myanmar
  • Netherlands
  • Nepal
  • Nigeria
  • Oman
  • Pakistan
  • Peru
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Serbia
  • Singapore
  • Slovakia
  • Slovenia
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Tajikistan
  • Thailand
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • Ukraine
  • United Arab Emirates
  • United Kingdom
  • Uzbekistan
  • Vietnam

Workshop packages

At the live events, schools can choose between a Standard and Premium Workshop package. Each package provides a meeting table with four chairs, electrical power and access to the Workshop for one person with meals, refreshments and a delegate pack provided (excludes B&B accommodation). In addition, the Premium package enables schools to bring display banners which can be placed behind the table to raise the profile and visibility of their school. Both packages provide one user with access to our EASy appointment booking system, where users select and book appointments with the agents they would like to meet. Over the two days there are 28 appointment slots. 

You can choose to bring futher representatives from your school to attend some or all of the Workshop elements at an additional cost, and this is a great investment as it allows for extra networking with agents. Each school may add one further EASy user account to their package at an additional cost.

fam trips

In addition to attending the BBS Workshop, agents have an opportunity to visit schools after the event. The familiarisation trips (or FAM trips as they are known) are valued by the agents as they add to the value of the meetings at the Workshop and give them an opportunity to see the schools first-hand. Click below to find out how your school can take part in a FAM trip.

FAM trip information