What we do

What we do

Our Aims

We aim to provide the contacts, knowledge and support for:

Schools to more easily and cost-effectively recruit international pupils – so you have a happy and thriving boarding community that comprises children from a diverse range of countries.

Educational agents to know, and have excellent relationships with, a broad range of British boarding schools, so they can place their students in schools that best fit their needs.

Marketing & admissions staff to have easy-to-use tools to hand to help save them time in their busy role, as well as being up-to-date in their knowledge of the sector, so they can confidently make decisions to direct their activities for best return.

Bursars and business managers to manage their international recruitment budgets in a cost-effective  way – through our Network, the costs of overseas trips can be mitigated or maximised for return on investment (ROI).

Our international recruitment community to more effectively communicate and collaborate. To work together to place pupils in the right British boarding schools at a time when geo-political divisions, global competitiveness and the impact of the pandemic are all ongoing concerns for the sector.

Our Values


Excellence – We advocate, and personally uphold, the highest standards of excellence in everything we do.

Ethical – We put honesty, integrity and professionalism
at the heart of all that we do, including our commitment
to social responsibility.

Innovative – We are forward-thinking, embrace change and continue to improve and develop the Network with passion.

Leadership – We are leaders in our field and strive to be the most knowledgeable and dependable source of up-to-date intelligence for the boarding sector.

Compassionate – We go the extra mile to support and care for our diverse global community of members, partners and employees. We are sensitive to different cultures and treat everyone with equal respect.

Customer-Focused – We strive to offer the very best services, support and value for money.

Meet the team

Suzanne Rowse
Suzanne Rowse – Director

Suzanne founded the company after working as the Marketing Director at a British boarding and day school in Kent for eight years, having held previous marketing roles in international companies. Through the successful implementation of an international marketing strategy, she helped to grow pupil numbers by 30% and created the target diversity of nationalities in the boarding community. During her time at the school, she built and developed partnerships with overseas agents, visiting agents in Europe, Asia and the Middle East. She is an advocate for the valuable work that agents carry out and is passionate about providing agents with a voice in the sector.

Suzanne understands the challenges schools face in overseas marketing and recruitment. She also knows the pressures of the job – the demands on small teams and the need to hit admissions targets. She has developed the BBS Network to offer all the support needed for schools and their international recruitment staff. It is the Network she wished she could have benefited from when she worked in a boarding school.

Antony Rowse – Director

Antony co-directs the company alongside Suzanne. Before establishing the company in 2006, Antony was a successful freelance technical illustrator and graphic designer, working for a range of commercial clients across the world.

As well as managing all the visual aspects of the BBS Network brand, Antony also leads the technical side of the Network – constantly developing the portal and online events to be both easy to use and of great value to members.

Melissa Gabbott – Members’ Support Manager

Melissa has over 16 years’ admissions and marketing experience from various roles in a co-ed, 3-18 years, day and boarding school in East Kent. She holds the AMCIS Diploma in Schools’ Marketing and has led on successful rebranding, prospectus, website and filming projects. Melissa works full-time, focusing on supporting agent members and helping to develop our services for members.


Lisa Scott – Events Manager

Lisa has been at the forefront of events and hospitality for
the past 26 years, including three years at Trinity Event
Solutions, a company which specialises in organising and supporting large corporate events, including the BBS Workshop. During this time, Lisa attended the BBS Workshop events at Heathrow, supporting the BBSN team.


Sue Mahoney – Members’ Support Team

After a successful 20 years in customer service roles in banking, Sue moved to the education sector as an Examinations Officer for eight years. In 2014 she joined St Lawrence College in Ramsgate as Assistant Registrar, taking on the role of Registrar from 2019 to 2021. Sue holds the AMCIS Certificate in Admissions Management.


Jayne Grigg – Members’ Support Team

After nine years in the Foreign & Commonwealth Office, based at different Embassies around the world, Jayne joined Truro School in 1992, initially as Headmaster’s PA. She developed and led the Admissions and Marketing team, with sole responsibility for the recruitment of international students, joining the Senior Leadership Team in 2015 as Director of Admissions and Development.


Jane Gallon – Members’ Support Team

With a successful background in Sales for the hotel industry, including 17 years as Sales Director and Board Member of English Lakes Hotels, Jane joined Windermere School as Head of Admissions and Marketing in 2010.  During her 11½ years at Windermere, Jane’s role involved extensive overseas travel for international recruitment.


Ollie Rowse – Digital and Events Assistant

Having completed his A levels in 2021, Ollie is assisting the team with digital projects and event management until taking up his place at university to study Business in September 2022. He has been attending BBSW events for the last five years as part of the technical crew, helping with set-up, photography and video production.